Mike Merrill serves as Director of Marketing for ReachLocal. ReachLocal helps local businesses acquire, manage and retain customers online. He is a community builder, speaker, and author.  Mike is also Chief Bacon Maker and Online Marketing Strategist at Bacon Marketing, his own consulting practice. Mike’s an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies and venture backed startups. Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance.

Mike is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. Furthermore, his love of speaking sparked his interest in organizing Ignite Dallas.

Prior to launching Bacon Marketing, Mike was as a commercial Account Executive for NetApp, Inc., hired to develop a new territory in Ft. Worth and west TX. Prior to NetApp, Mike spent over 5 years at Dell in various sales and marketing roles.  At Dell, Mike was most recently an Account Executive selling to Higher Education and K12 customers. Formerly, he was the Higher Education Marketing Manager responsible for driving demand for all lines of business for the US for a $2 Billion vertical.

At Dell, Mike led the development and launch of the Dell Campus Architecture™, a complete technology framework for planning, procuring, implementing and managing campus IT environments. Additionally, Mike conceived and launched Dell’s Intelligent Classroom™ solution, a combination of computers and related technology such as projectors, document cameras, control systems, and student response systems that together transform the traditional K-12 and higher education classrooms into high-tech, interactive learning centers. He previously held the role as Senior Brand Manager of Dell, Inc. and led the Software and Peripherals business for Education and Healthcare.

Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride.  Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon.

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