Adrian Madland, Google’s automotive specialist, is charged with creating and managing Google’s strategy within the auto dealer industry. Madland works closely with dealers, dealer groups and leading qualified Google Advertising Professionals to bring Google’s measurable and cost-effective advertising solutions to the industry. Madland joined Google from Ford Direct, where he was director of strategy, responsible for the company’s new product direction and partnership management. With his help, Ford Direct grew from an initial dealer council concept to the industry’s most admired OEM/dealer internet joint venture.