Melyssa St. Michael is a search-centric content strategist with a core background of SEO, Analytics, Consumer Insights and Persuasion Architecture. Believing that the best digital content is the content that can be found, Melyssa provides relevant content architecture based on deep research and insights into the consumer mindset as the primary foundation for campaign development. Understanding that the goal of content is not only to be persuasive but pervasive as well, Melyssa delights in developing content strategies that attract and retain users while maintaining brand integrity. Melyssa has provided content strategy and execution for clients such as Wal-Mart, Sam’s Club, American Greetings, Del-Monte, Johnson & Johnson, Cisco and P&G.