David is Vice President of Content Marketing at Empower Media Marketing. For more than a decade, David has been helping brand marketers such as Adams Golf, Kikkoman, Valvoline, and Procter & Gamble develop content marketing strategies that better connect them with their customers. David's most recent work on ManoftheHouse.com represents the state-of-the-art in sustainable content marketing where brands, not publishers, are focused on providing a premium editorial experience that informs, entertains and empowers consumers directly. David’s work and his perspective on content marketing have also been published in works such as Launch by Michael Stelzner of Social Media Examiner, The New York Times and Chief Content Officer magazine. David continues to advocate for brands to publish and engage their customers on their customers terms.