K.B. Reidenbach is a Group Director at Levelwing, a digital advertising agency that provides data-driven marketing solutions. After being founded in 2002, Levelwing grew out of a 450 square foot New York apartment into a multi-office agency serving global clients. Today Levelwing operates in both New York City and Charleston, S.C., and serves clients in the automotive, finance/banking, healthcare, retail and travel industries, among others. In 2010 the agency was named by INC magazine as the 688th fastest-growing private company in America. K.B.’s interest in data mining and analytics began as he worked in the Data Enrichment Services department at Blackbaud, a Charleston, SC based global software solutions provider for Non-Profit Organizations. After joining Levelwing in 2007, K.B. began working extensively with both the consumer tire and retail divisions of Bridgestone Tire and has been a lead on developing both the direct response and brand strategies across many of Bridgestone’s U.S. digital channels. Specializing in paid placement search engine marketing, organic search optimization (SEO), web analytics and data mining, K.B. has also worked on digital strategies across a broad range of industry categories including Travel & Tourism, Retail, Sports & Entertainment, Restoration & Remediation, Publishing and Software & Technology. Certified as a Google AdWords Professional, a Microsoft adExcellence Member and an Advanced SEO from the SEMPO Institute, K.B. has a B.A. in Communication Studies from Clemson University, as well as a Masters Degree in Business Administration. K.B. has a passion for music and the ocean and it is not uncommon to find him, along with his wife and young daughter, at the beach every Saturday in the summer.
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