Heather Pidgeon oversees iProspect's Health Sciences Practice. She works with a variety of clients, including Shire Pharmaceuticals, United Chemical of Belgium, athenahealth, Sentara, Alcon, and Bristol-Myers Squibb. An iProspect veteran of seven years, Heather oversees several client teams and is responsible for the strategic development and overall execution of client campaigns including organic search, pay per click advertising, and online display advertising. She has worked with brand teams throughout the lifecycle of a drug on both branded and non-branded marketing campaigns. Heather has also worked with clients to define and establish search standards across their organization. Her experience spans both Consumer and HCP markets across a multitude of therapeutic areas including HIV, Women's Health, and Diabetes. Heather also has experience with healthcare systems, health information websites, business to business clients, and medical devices. Heather is a regular participant at Pharmaceutical and Health conferences, and contributes to several industry publications. She holds a Master's Degree in Human Development and Family Studies, and a Bachelor's Degree in Business Administration from Babson College. Specialties Search engine marketing including both SEO and PPC tactics, team management and development, Search marketing for healthcare and pharmaceuticals, B2B Search marketing