Greg is SVP of Digital at Yes&, a performance-driven marketing agency in the Washington, DC region. He was founder and CEO of Carousel30, a digital agency he started in 2003 which was acquired in late 2017 by PCI Communications which, together with 2 other agencies combined to form Yes&. He is an award winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. Yes& is a leading digital agency in the Washington DC area, providing digital marketing and web design/development services to clients in a variety of industries.
He is currently serving as Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, Chair of the American Advertising Federation’s National Technology Advisory Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board. He also served as President and Vice President of the Board of Directors of AAF DC (American Advertising Federation), the National Board of Directors of the American Advertising Federation (AAF), the Board of Directors of AIGA DC, the Board of Trustees for the Trust for the George Washington Memorial Parkway, and the Marketing Advisory Council for the Trust for the National Mall.
Greg’s first book, The Agile Web, published in 2017, discusses the changing landscape of digital marketing and customer experience. He is a regular contributing writer to Forbes, Social Media Today, iMedia Connection, and Capitol Communicator and frequently contributes to other industry publications. He has been featured in prominent publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has also guest lectured at several schools including Georgetown University, American University, University of Maryland, Howard University and Virginia Tech.
Navigating Content & Creativity in a Programmatic World
WCW: What Clients Want From Agencies & Media Companies