Ari Paparo is the Vice President for VP advertiser products.

Prior to joining DoubleClick, Ari developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies, blogs, and syndication. He was a founder and COO of, a venture-supported personal information management service which was sold in 2002.

Ari earned his MBA from Columbia and is a lifelong New Yorker.

Summits Attended

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Brand Summit

Exposing the Hype

iMedia Brand Summit

Turning Advertising into Content

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

The Art of Digital Conversation

My Articles

Making Metrics Manageable

| Ari Paparo

When it comes to measuring the effectiveness of online video advertising, DoubleClick's VP of rich media product management says you only need five key metrics.