Jennifer Cole is the director of digital commerce for White House¦Black Market brand. In her role, she drives all digital strategies and activations within web, mobile, and digital media. Prior to, she was director of digital strategy for Euro RSCG Edge and managed client relationships, account development, and media planning for several multimillion-dollar accounts. She also spent four years as marketing director for Bowers & Wilkins Loudspeakers, where she developed and executed worldwide launch strategies for new-media products, including the Zeppelin iPod speaker line and Jaguar Cars.
Cole is a New York native, a graduate of Northeastern University, and has been living in Southwest Florida for over four years.
Marketing to the New Consumer