Adam Gerber is VP, sales development and marketing for the ABC Television Network. He was named to this position in March 2011 and reports to Dan Longest, SVP, ABC sales marketing. Gerber leads a team supporting the ABC sales organization focused on reinforcing the network's quality-audience positioning and promoting advertising solutions for marketers across all ABC platforms.

Gerber was formerly with Quantcast, where he was CMO and an active industry evangelist for the digitally oriented audience measurement and targeting company. Prior to Quantcast, he served as VP, advertising product and strategy for Boston-based Brightcove, Inc. from 2005 to 2007. Previously, he was SVP, director of innovation and strategy for MediaVest Worldwide from 2003 to 2005, and senior partner/director media strategy for The Digital Edge from 1999 to 2003.

 

In previous positions, he served as VP, associate media director at Ammarati Puris Lintas, account manager/interactive marketing for AOL, and media supervisor/media planner for both J. Walter Thompson and D'Arcy Masius Benton & Bowles. He began his career in 1990 as a paralegal at Sidley Austin in Washington, D.C.

 

Gerber was named to Mediaweek's "Media All-Star" list in 2002 and the "Mediaweek 50" list in 2009. He also served as chairman of the 4A's Interactive Marketing and New Media Committee from 2001 to 2003. He holds a B.S. degree in Journalism and a B.A. degree in International Relations from Boston University, and resides in Manhattan.

 

Summits Attended

iMedia Other Summit

TV, Video & Social

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Other Summit

Video Everywhere: TV Marketing Amplified!

My Articles

The Era of Untethered TV

| Adam Gerber

Long-gone are the days when all TV viewing was driven by families watching their favorite shows in the living room on a single stationary TV.