SVP, Head of Marketing Strategy & Digital Development, JPMorgan Chase & Co.

Karna Crawford brings nearly two decades of integrated marketing experience with a background in media strategy, digital marketing, mobile, social and experiential marketing. At JP Morgan Chase, she leverages a unique blend of analytical horsepower and creative prowess to inspire teams to deliver industry defining marketing programs for the Consumer Bank. Prior to joining JP Morgan Chase, Karna held senior management positions at some of the most recognized consumer brands and their agencies, including The Coca Cola Company, Miller Brewing Company, Ignition, and Moxie USA. 

Recognized industry-wide as having a deep passion for what she does and how she gets it done, Karna, her initiatives and her teams have received numerous accolades including PROMO Magazine Interactive Marketing Award, Advertising Research Federation Honorable Mention in stewarding best in class research programs, numerous Webby and Addy Awards, American Advertising Federation´s Mosaic Media Award for Outstanding African-American Online Advertising and many more.


Karna received her BSE in Biomedical Engineering from Tulane University and her MBA in Strategy & Leadership from Emory University.