Prior to her current role as CRO at SheKnows, Samantha Skey was CRO for Recyclebank, where she built the revenue model from ground up, and scaled the commercial business from zero to $26 million within two years.
A frequent presenter and commentator for business and trade media, Skey's speaking events include Adweek 2013, OMMA Native 2013, Digiday Publishing Summit 2013, ad:tech 2012 and 2011, SXSW 2012, and the Gamification Summit of 2012.
Skey helped develop Riddler, one of the web's first real-time, multi-player, reward-based gaming sites at Interactive Imaginations. She has served in management positions at The Walt Disney Company and CNET, was the CMO at Passenger, Inc., and is a long-term member of Alloy's executive team at Alloy Inc., where she served as EVP of strategic marketing. Skey is an advisory to ad:tech, SmartyPants Ltd., CoolSchool, The Bronx Academy of Letters, Kuato Studios, and Homer Learning.
Skey holds a B.A. in Comparative Literature from Hamilton College. She lives in Brooklyn with her husband and two children.
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