Paul is VP Marketing at MediaMath, a media buying platform. Prior to that, he ran marketing at Dapper from inception to its acquisition by Yahoo! in 2010. He is also an advisor to startups on B2B marketing  strategy, helping technology startups build crusades. He blogs weekly about how B2B marketing can not suck at

Paul holds a B.A. from Northwestern University and an M.B.A. from Northwestern University's Kellogg School of Management.

Follow him at @pknegten.