As director of digital & connected platforms, Jesse Missad works with PHD strategy and investment teams driving thought leadership and strategic direction within the multi-screen landscape. His work includes development of more effective and consistent strategies to help PHD clients find a better way of meeting and exceeding objectives across all consumer screens. Missad also leads all digital investment for the retail category at PHD, with a primary focus on pushing innovation for his clients within the retail space.
With 10+ years of digital and mobility experience, Missad has led a diverse client roster, including Foot Locker, Ferrero, Microsoft, P&G, and Ford, establishing digital analytics standards and driving them into emerging mediums. At multiple agencies, he has been a dynamic force in leading cross-client thought leadership teams dedicated to pushing education and practical application of the mobility space.
Missad is originally from Grand Rapids, Michigan, and graduated from the University of Michigan. He currently lives in New York.
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