Corey Jeffery is VP, Client Solutions for Millward Brown, a global leader in brand identity, brand equity and advertising effectiveness research.  As a member of Millward Brown’s Client Solutions Partnership, Corey currently leads the group’s product development and client consulting efforts within the Channel Optimization pillar for North America.  Whether he is developing new cross-media/cross-platform measurement solutions or working directly with some of MB’s largest and most influential clients, Corey is always focused on maximizing the effectiveness and efficiency of media and marketing through better tools and insight.  Corey’s diverse background includes experience in CPG/Category Management consulting at Cannondale Associates {Kantar Retail}, client-side analytics at Clairol/Bristol Myers-Squibb, digital and traditional media research at Microsoft and MTV Networks, and, prior to joining Millward Brown, supplier-side media measurement and analytics at Nielsen where he led global strategy and product development for their suite of advertising effectiveness solutions.

Corey is a demonstrated thought-leader in media research with a track record of pioneering new and innovative ways to help the research community keep pace with the constantly-evolving consumer marketing and media landscape.  He has chaired the ARF’s Advertising Effectiveness Council, spoken at numerous industry events, and been cited by various publications including Wired, ClickZ, and MediaPost among others.  He holds a B.A. from Williams College and resides in Fairfield, CT with his wife and two boys.

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