Kelley Train joined PHD in March 2011 as the Group Digital Director overseeing all digital investment for GSK. She is responsible for defining GSK Digital Investments and continuing to move GSK forward innovatively in the digital space. Additionally, Train is tasked with bringing together all the digital teams (SEM, SEO, social, mobile, etc.) into one holistic digital offering. She has also worked with the Omnicom Media Group (OMG) partnership team to help negotiate larger OMG partnerships to help obtain efficiencies and research. Most recently she was promoted to U.S. Director, Digital Investment where she oversees digital investment for all of PHD.

 

Prior to PHD, Train worked at G2 USA where she headed up all digital teams for clients such as Aetna, Waste Management, Time Warner, 1800Flowers, 3M and Latisse. During her tenure at G2 USA, digital billings grew by 165 percent and traditional direct clients began to utilize digital against all objectives and goals. Additionally, Train led the Aetna team to win the JFAM Excellence in Media Strategy two years in a row. Previous to that she worked at R/GA, where she led up a team that brought all digital buying in-house and away from outsourced parties for SOA, Purina and parts of SCJ.

 

Train graduated from Fordham University with an MBA in communications. Outside of work she enjoys traveling, sailing and watching SEC Football.

 

Summits Attended

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Other Summit

Video Everywhere: TV Marketing Amplified!