Millie Park leads the Zipcar member marketing team and has ownership of revenue generation via traditional and emerging channels, CRM and lifecycle management, national campaigns and promotions, and social media.
Park brings a unique perspective to marketing, having deep experience on both the agency and brand sides of the business. She is a reformed management consultant who was involved the nascent stages of ecommerce, and has since helped grow leading digital marketing start-up companies, including e-Dialog (now eBay Enterprise Marketing Solutions) and ChoiceStream. Prior to joining Zipcar, Park consulted with Rue La La. While she likes to think she's creative at times, Park leans heavily on the "science" part in the "art and science of marketing."
She earned her MBA in Marketing and Finance from Chicago Booth and her M.A. in Cognitive Science at Vassar College.
Delighting Customers at Every Touchpoint