Stacey Shepatin leads Hill Holliday’s national broadcast buying practice, which involves directing the strategy, recommendation and implementation for all national TV buying and direct response advertising for Hill Holliday’s portfolio of clients. In 2010, Shepatin led the formation of the strategic media partnership group, where she manages a multi-disciplinary team and creates cross media programs for her clients. Shepatin is a lead negotiator on the Magna Global Advisory Council and is a member of the 4A’s National Television Committee. This past year, Shepatin led the agency’s efforts for (RED) during their World Aids Day Campaign which won an Ad Club Media Maven award for best Media Plan with Spending under $1 million. In 2003, Shepatin was named an Advertising Age Media Maven. Shepatin is the co-author of “SOCIAL TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile” (ISBN: 978-1-1181-6746-5; Wiley; February 2012; Hardcover). Shepatin also co-hosted Hill Holliday’s TVnext Summit which was a daylong event that brought together top industry luminaries who are defining television's future.
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