As SVP, Head of North America Media at Razorfish, Brian Leder oversees the agency's media practice and is responsible for all the agency’s media activities, including supporting and directing efforts with client leads, improving and coordinating commerce marketing efforts, and increasing Razorfish's expertise in digital specialties.
Prior to joining Razorfish in 2014, Brian led the digital efforts for two GroupM divisions, including co-founding MetaVision Media, GroupM's fifth "M" agency. Brian also led the development of digital strategy and innovation at MediaVest for clients that included Avon (globally), Bristol-Myers Squibb, Cox Communications, and Procter and Gamble. He also held senior development and management positions at Omnicom interactive companies including Group Director of Strategy at OMD leading the Quaker PepsiCo business and Vice President of Digital at Ketchum building the agency’s digital practice focusing on local, mobile and search. Brian also spent six years at Yahoo!, developing innovative media programs.
Digital Marketing to Moms