Scott has over 20 years of experience in sales leadership and general management. In 1990 he joined Glaxo in field sales managing key accounts.
After leaving Glaxo he began his career with Catalina Marketing the leader in behavior-based marketing. At Catalina Marketing he led and built teams that consistently hit corporate goals and objectives running a $100MM+ business.
Specialties include: SEM,digital advertising sales, communicating corporate vision, leading consultative selling organizations, C-level relationships, consulting,
Scott has a BA in Economics from the University of Massachusetts Amherst.
Delighting Customers at Every Touchpoint
The Dynamic Agency Model
Breakthrough: The Next Wave of Marketing
Marketing in an Always-On World
The Next Wave of Digital Marketing
Brands as Content Creators
Shift Happens: Math Men + Mad Men
The Moments of Truth
Partnership: The New Agency Value
Customers For Life: Creating Brand Loyalty
Keeping Up with the Consumer: The Impending Era of SoLoMo
Digital Marketing to Moms