I am what I would like to call a DDMP - a Data Driven Marketing Professional with over 15 years experience in digital marketing.
Currently I am the VP of Marketing Services at quadrantONE.
My prior gigs include Glorified Founder and Marketing Strategist at Glory Marketing Strategies; VP of Consumer Marketing at LivePerson; VP of Marketing at Exchange Place; VP of Acquisition Marketing at TD Waterhouse; and prior to that a history of direct marketing experiences.
My accomplishments include but are not limited to:
• Marketing Planning & Strategy Development – Preparing business requirements, competitive analysis, and P&L development and forecasting. As well as developing acquisition and retention marketing plans in alignment with corporate revenue goals.
• Media Management & Development – Researching and developing media plans for print, radio, and online. As well as managing the creative development process and engaging & managing media buying and creative agency relationships.
• Website Planning & Development – Working with cross-functional teams in the development and redesigning of web properties, usability testing, and SEO strategies. Successfully managed projects utilizing open-source CMS systems, customizing Joomla and Drupal to meet the requirements of the project.
• Website Analytics – Developing requirements and managing implementation with cross-functional team’s web analytic programs like Google Analytics and Omniture. Analyzing fall out funnels, success paths, and keyword traffic to develop recommendations to increase website conversions.
• Database Analytics – Using querying tools like Business Objects, SQL Express, and BRIO for reporting, counts in support of segmentation strategies, and working with cross-functional teams for predictive modeling and/or financial forecasting.
• Email Marketing – Developing RFPs for an ESP vendor selection process, managed email marketing professionals, and developed email marketing plans for retention. Managed cross-functional teams implementing Responsys and Silverpop email systems