Lee Schneider runs Red Cup, a communications agency serving startups and entrepreneurs. The agency has an education and consulting program for startups called Mo’popular. He is the author of ‘Be More Popular: Culture-Building for Startups,’ a #1 Bestseller on Amazon in Startups. He teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He teaches business marketing fundamentals at General Assembly in Los Angeles. He is the founder of Digital Fundraising School, an online crowdfunding school for media-makers, entrepreneurs and tech visionaries. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America, producer for Dateline NBC, The History Channel and others, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA 


My Articles

No More Generalists in Marketing

| Lee Schneider

There are no more generalists. Ok, a bold statement, not entirely true. There’s still a Sears. There’s still a Macy’s. There’s still a guy with that truck that says Handyman on the side who...

Crowdfunding: Capitalism Rebooted

| Lee Schneider

It is time to create freely. It is time to sing the song, shoot the movie, launch the prototype, publish the book, dance the dance. Go ahead: Create your non-profit, change the world. Now...