Mike Fogarty is BabyCenter’s Global Group Publisher, responsible for driving the company’s strategic growth and media operations across its twenty two global markets. He joined BabyCenter in 2008 and currently oversees all revenue generating activities, including sales, business development, trade marketing, client and sales development and digital advertising operations. As he supports BabyCenter’s efforts to reach and engage moms around the globe, Mike is fostering lasting partnerships with BabyCenter’s more than 250 marketing partners worldwide.
Prior to BabyCenter, Michael was the executive vice president of Online Properties for the Kaboose Network of Family Web sites, where he was responsible for overseeing all revenue generating operations, including national and local advertising sales, commerce, lead generation, affiliate marketing and business development. While at Kaboose, he drove substantial revenue growth, increased consumer engagement and oversaw the re-design and launch of multiple consumer content and commerce Web sites.
Prior to joining Kaboose, Mike held several senior positions in marketing, sales, strategy and development at AOL including Vice President of AOL Media Networks where he led the development of new revenue generating products and Executive Director of the Business Affairs & Development Group for AOL properties.
Digital Marketing to Moms