Jeff Griffin serves as President of Retail for HookLogic, responsible for the success of retail e-commerce media programs.
Jeff is a leading industry expert on shopper marketing, with a wealth of experience working with retailers and brands to drive value for shoppers.
Prior to joining HookLogic, Jeff was a co-founder and General Manager of Shopper Sciences, and a Senior Vice President of IPG Mediabrands. Working to uncover what truly influenced shoppers along their path to purchase from “from undecided to decided,” Shopper Sciences delivered the primary insights for Google’s Zero Moment of Truth (ZMOT) initiative as well as the Booz/Grocery Manufacturer’s Association Shopper 5.0 study, and become the first shopper marketing agency (and youngest agency ever) to receive the Agency of the Year Award from Media Magazine.
Prior to Shopper Sciences, Jeff was SVP of Premier Retail Networks (PRN). Jeff joined PRN in 1999 and helped create & grow the Digital Place-Based Advertising industry by building and monetizing advertising & merchandising networks in leading US and international retailers including Wal-Mart, Target, Best Buy, Costco, Sam’s Club, SuperValu, Wal-Mart de Mexico and Carrefour SA (Brazil).
Before PRN, Jeff worked in Product Management at the Kellogg’s Company and Nabisco Foods’ Lifesavers and Planters companies, and in Sales Management at Nestle Foods, Coca-Cola Foods, and Procter & Gamble.
Jeff is a graduate of the University of North Carolina’s School of Journalism & Mass Communication, and of the University of Michigan’s Ross School of Business and currently resides in Atlanta, GA with his wife and son, both of whom are excellent shoppers, especially online.