Kate Connally has been building casual games businesses for focused demographic groups for over eleven years. She was instrumental in identifying the female casual gamer when she was running the first downloadable games business at Shockwave. Most recently, she built the AddictingGames business into one of the top media brands for teenage boys and the largest free online game site in the U.S. (comScore, June 2010). She is now building a game publishing platform targeted to children three to ten years old, their families and close friends. Founder and CEO of CoolSchool, Inc., she is combining the best of social game mechanics and kid-safe social networking into a touchscreen game publishing platform that is redefining the category of family-based games.
She began her career with Volpe, Welty & Company, and has held posts with Advent International, Macromedia, Inc., Atom Entertainment, Nickelodeon and MTV. Connally graduated cum laude from Princeton University. In 2010, she was named by "Fast Company" magazine to be among the "Most Influential Women in Games."
Digital Marketing to Moms