Melissa Lavigne-Delville is VP trends and strategic insights for NBC Universal’s integrated media group. As a leading expert on consumer culture and trends, she guides NBCU’s marketing partners through today’s rapidly changing technology, media and cultural landscape -- ensuring they find the most resonant ways to communicate and the most effective places to connect. She is a key resource and advisor on generational insights, cultural trends and societal shifts.

Before joining NBCU, Lavigne-Delville was managing director of The Intelligence Group, the youth trend and marketing division of Creative Artists Agency. In this role, she worked on a variety of research and consulting projects with clients including Procter & Gamble, BBC Worldwide, Microsoft, HBO, Nike and Target. She also headed The Intelligence Group’s monthly trend seminars, which immerse companies -- ranging from Reebok to Bank of America -- in the latest trends impacting generations X, Y and Z.

Prior to this, Lavigne-Delville was director of a New York City fashion-forecasting firm, and a merchant and youth culture expert for Urban Outfitters. She is a graduate of Vanderbilt University where she earned a B.A. in communication studies. She is currently pursuing her master’s in trend research at New York University.