As part of eBay, Inc., eBay's Advertising Platform (EAP) gives retailers and brands direct access to eBay's first-party data of over 150 million shoppers. Using a consumer's true identity, EAP identifies shoppers based on real-time eBay keyword searches, browse, and purchase activity. We understand and activate against customers shopping propensities and affinities across 150M users, $255 Billion in transactions, 250M daily searches, and upwards of 150,000 attributes per customer. By activating eBay IDs, we empower brands with the ability to reach your target audience cross device off of eBay.com.
The Future of Shopping
The Future of Data-Driven Creativity
The Next Wave of Digital Marketing
Keeping Up with the Consumer: The Impending Era of SoLoMo