Doug’s team leverages Rocket Fuel’s prediction and optimization technologies to drive successful digital world wide campaigns.
Previous to Rocket Fuel Doug led the Marketing Analytics and Applications group at Adobe Systems which was responsible for optimizing Adobe's global marketing investments. Under his leadership, Adobe became a recognized leader in its usage of digital marketing systems and optimization.
He served on the Omniture Customer Advisory Board, speaking at multiple Omniture Site Summits, and led the integration of the Omniture Marketing Suite across Adobe's global web properties. Prior to Adobe, he led multiple marketing and analytics initiatives at Macromedia, Octavalent Consulting, Elance, and Yahoo!/eGroups
The Future of Shopping