With a deep digital marketing background, Kat Smith is currently the director, social media and commerce at Petco, where she oversees the social channels at the national pet retailer. Her responsibilities include growing the Petco, Unleashed and Pooch Hotel communities, PetcoScoop blog, Facebook page, Twitter, Google Plus, Instagram, Pinterest and YouTube, as well as social video content and integrations. Prior to joining Petco, she held marketing roles with Microsoft Bing, led marketing strategy for Microsoft business at a Seattle creative agency and led integrated digital initiatives for Fortune 500 companies in management consulting.
Smith went to school for journalism at the University of Missouri (Go Tigers!), is passionate about animal advocacy and a true pop culture and gadget geekinista who loves pushing boundaries in emerging technology. She is the proud parent of two furry children, Jdog, her 10 year-old foster-failure cat and Sookie, a 2 year-old German Shepherd and dingo mix rescue from Tijuana.
Customers For Life: Creating Brand Loyalty