Brian leads consumer understanding, strategic planning, and enterprise mobile marketing strategy for Possible Worldwide’s Fortune 500 clients. Brian is also a leader and innovator in digital shopper marketing strategy, partnering with the Possible Labs team, the manifestation of the agency’s research and development efforts that explore emerging technologies such as augmented reality, near field communication, RFID and more. Brian works closely with brands and their retail customers to design technology solutions to common retailer challenges. Brian’s passions lie in social media, mobile marketing, CRM and in using digital marketing technologies to tell powerful stories that connect brands with consumers in memorable ways.
Prior to Possible Worldwide, Brian founded and for seven years served as president of a Cincinnati-based marketing communications agency serving the SMB market. Prior to ad agency life, Brian served as Director of Marketing for On Assignment, Inc., (NASDAQ: ASGN), Computer Task Group, (NASDAQ: CTG), and a host of other technology, consulting and software development firms.
Brian has spoken at multiple events such as Wright State University’s Summit Up conference where he presented “Stop the Social Media Noise: Can You Grow Your Business Faster with a Blog?” and at The Northern Kentucky Chamber’s Tech Friday event, “The Business Value of Social Media for Brands.”
The Moments of Truth
Keeping Pace with the Mobile Consumer