Verve is the leader in location-powered mobile advertising helping national marketers compete and win at the hyper-local level. With close to a decade of experience, Verve’s first-party location and audience targeting data is the result of building and powering over 2000 apps and sites within our network, reaching an exclusive audience of over 119M uniques across tier 1 publishers.

Key Points Summary:

 

-With a reach of over 119M US consumers, Verve is the largest 100% location-based mobile network in the country

-Leveraging true lat/long data allows Verve's marketing partners to eliminate waste from national buys by focusing in on key areas and POI's (points of interest) where they are likely to reach their target consumers

-Rich media capabilities and tablet inventory allows marketers to create on a large creative canvas to more deeply engage with consumers

-Verve works with a range of top third party data providers to extend location relevancy and target consumers based on demographic and psychographic data including: purchase history, HHI, and entertainment habits

-Verve's new proprietary audience segmentation technology, Place Insights, targets consumers based on what types of locations they typically frequent so we can deliver messaging at the right time and place 

 

-Verve builds and powers over 2,000 apps and mobile sites within our network providing the ability to deeply integrate into relevant content and offer 100% SOV sponsorships

Summits Attended

iMedia Brand Summit

Marketing in an Always-On World

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Brand Summit

Brands as Content Creators

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer