Jacqueline is a journalist, editor and consultant who specializes in content marketing. She believes brand journalism can be high-quality journalism and has helped some of the world’s leading companies create and execute their content strategies.
She has worked with Charles Schwab, Goldman Sachs, Novartis, Procter & Gamble, Unilever, H&M, Carnival Cruise Lines, Verizon, Cardinal Health, Microsoft, Penguin Group, Wal-Mart, General Motors, Hershey’s, Organic Valley and many more, including the nation’s most prestigious non-profit associations and government agencies.
She is president of JR Lisk, Inc., a content creation and strategy firm that helps companies roll out effective and sustainable content marketing plans. She formally served as head of digital product for Mediaplanet, where she created and implemented the global content marketing publisher's digital strategy.
TV, Video & Social