<H3><SPAN name="title"> Manager, International and Online Communications</SPAN>Public Company ; UPS ; Transportation/Trucking/Railroad industry<P>June 2006 – Present<P>Responsible for management and development of digital strategy to support the online channel in our worldwide customer communications and advertising campaigns. I manage staff and work with our internal UPS stakeholders, ad agencies, and digital agencies on program requirements to align campaigns with our business goals and priorities. Oversee campaigns to ensure the user experience, technology, strategy, and information architecture support UPS IA, brand and technology standards<P> <a href="http://www.upsregifter.com">www.upsregifter.com</A> <P> <a href="http://www.ups.com/widget">www.ups.com/widget</A><P> <a href="www.ups.com/thegames">www.ups.com/thegames</A>

Project Manager Interactive Communications at UPS

(Public Company; 10,001 or more employees; UPS; Package/Freight Delivery industry)

November 2004June 2006 (1 year 8 months)

I was responsible for managing global updates to UPS.com. I managed multiple project teams including IA's, techwriters, developers, editors, copywriters, graphic designers and QA resources for initiatives in up to 105 different country sites. Our deliverables included updates to wireframes, page specs, html, source English and translated content. I most recently worked on the bi-annual rate and service initiatives. My team was responsible for identifying and managing rate and service content updates globally on UPS.com. We made several internal process improvements and customer facing usability enhancements while I was there.

United States
http://www.ups.com/serviceguide
China:
http://www.ups.com/content/cn/zh/shipping/time/service/shipping/index.html
Brazil:
http://www.ups.com/content/br/pt/shipping/time/service/shipping/index.html
French Canadian:
http://www.ups.com/content/ca/fr/shipping/time/service/shipping/index.html

 

Project Manager/Email Marketing Manager at What's Up Interactive

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2003November 2004 (1 year 9 months)

Managed website development for Spelman College, Technology Association of Georgia, Animal Care Certified, Platinum Seminars, Blakes on the Park, Georgia Watch among others. Responsible for email marketing and managed the relationship with all clients and vendor. Consulted on the architecture of CRM databases and wrote macros to help clean customer email lists. I filled in for graphic design, html coding, copywriting, and information architecture resources. When the budget allowed I was responsible for hiring and managing contract design and development resources. Occasionally responsible for the layout, press release reservation, and distribution of the What's Up Atlanta Fax. A daily publication that was distributed to over 500 media and public relations professionals in Atlanta.

 

Project Manager at Halo Solutions

(Privately Held; 1-10 employees; Marketing and Advertising industry)

March 2000December 2002 (2 years 10 months)

In this position I was responsible for the relationship for some of our largest clients. I managed online and offline marketing communications for Troll Carnival Book Clubs, Perrier Group of America, Spalding, and Core Essentials. Projects included POS ordering and fulfillment websites, catalog creation/development, software development, and website development. I also managed the development of a proprietary CMS system built using WebObjects. Other duties included reconciliation of our agencies billable hours via our time tracking system and responding to RFP's.


 



I am happily married to Matt Kew, an interactive developer who works for The Weather Channel Interactive in Atlanta. We have two mini dachshunds, no kids, and we are in the middle of a never-ending renovation on our 50yr old home. We enjoy outdoors and traveling and just came back from two weeks in Yucatan Mexico where we explored the Peninsula via Jeep, bus and foot. We spent time getting to know people in different pueblos and eating new exotic foods and enjoying the company of new friends.

Summits Attended

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms