Walter Knapp is the CEO of sovrn Holdings. Most recently he was the Chief Operating Officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising. Walter holds a Master’s in Engineering from the University of Colorado in Boulder and a B.A. in History from Boston College.
My Articles
Why consumers are ignoring online ads
Consumers are inundated with non-stop ads, which has led to widespread banner blindness. Here's how programmatic can help reverse the damage.
Why in-view advertising isn't a silver bullet
When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.
Retargeting & Rethinking the Click
There’s too much online ad inventory. CPMs are plummeting. Click-through rates are a third of what they were a few years ago. Banner blindness is pervasive. Clickers are “naturally...