Rachel Pasqua is a digital strategist, noted industry speaker, and author with extensive expertise in the fields of mobile, social, and ambient marketing. She currently serves as VP of Mobile at iCrossing, a global digital marketing agency owned by the Hearst Corporation, where her clients include Toyota, Kia, Bermuda Department of Tourism, Direct TV, ING, Hilton, Marie Claire, and Good Housekeeping to name but a few. She joined iCrossing in 2005 to build the agency's emerging media group and her expertise in this rapidly evolving ecosystem has helped many of iCrossing’s clients bridge the gap between online and offline and connect successfully with their audiences. A digital marketing industry veteran, she has over 15 years of experience spanning from content strategy to native mobile app development to near field communications. Prior to joining iCrossing, Rachel served as Director of Strategy at Consect, a mobile media consultancy advising brands in the entertainment and publishing verticals on mobile content development and strategy. She's also worked extensively as a private consultant, developing mobile products and marketing initiatives for numerous US and international clients. She started her career in film development, writing and producing short films and documentaries for independent studios in New York City before moving into digital in 1998. Her move into mobile came in 2000 when she joined the innovative tech startup MessageVine where she helped build customized mobile messaging solutions for some of the US and Latin America's top Web portals and wireless carriers. Pasqua is a frequent and often-quoted speaker on digital trends at industry conferences including OMMA, MediaPost, L2 Forum, and Digiday and has judged numerous media events including the Communication Arts Interactive Design Annual. She writes regularly about digital innovation on iCrossing’s blog, Great Finds, on Twitter and on her personal blog, Mobile, Social, Ambient and is the co-author of the upcoming book Mobile Marketing: An Hour a Day, available January 1, 2013 from Wiley Sybex.