Paul Lau is Partner, Head of Digital for Mindshare Beijing and is responsible for all aspects of digital for the Beijing office, primarily focusing on Nestlé China, Amazon China, BP, SAP, LG, amongst others. An industry veteran, Paul started his advertising career 17 years ago at Bates Hong Kong and has since worked in both Hong Kong and Mainland China. He brings with him rich experience in client servicing, strategy, digital media sales & management and creative digital solutions. Paul joins Mindshare from Sharkwave Asia Pacific Limited (part of TOM Group), where he was Integrated Sales Director/ Business Director, managed in Greater China and launched location-based bookmarking mobile apps – Favspot in HK. Prior to that, Paul was Business Director at Tribal DDB Shanghai, part of the DDB Group, where he spent half a decade working across a wide range of blue-chip clients. His client roll includes PepsiCo China, Johnson & Johnson China as well as Unilever. Born in Hong Kong, Paul is interested in all things digital and has a passion for good food, wine and modern Chinese history.