Judy Bahary leads comScore's business development efforts and existing client relationships among comScore's CPG and agency clients, with a particular focus on advertising effectiveness measurement.
Prior to joining comScore in 2012, she served as managing director and senior partner at Mindshare, leading the North American insights team.
Previously, Bahary spent nearly a decade at Starcom Worldwide in various positions, including its research team, where she helped clients foster consumer understanding. She also served as VP / strategic research director for GM Planworks, the General Motors dedicated media-planning division of SMG. Prior to that post, she served as associate media director within the Starcom insights and analytics group, where she focused most of her time on proprietary studies. Her work provided the agency and its clients with the statistical research and insights needed to fuel future campaigns and media investments. During this time, she managed the fieldwork for a proprietary print-engagement study that uncovered the factors driving readership and magazine circulation. This study garnered press in prominent trade publications such as Advertising Age and Mediaweek, and served as the centerpiece of Starcom's 2004 Turn The Page conference, aimed at pushing print-media opportunities forward industry-wide.
In addition to her intensive agency work, Bahary lends her expertise to a number of external organizations. She serves as the co-council chair for the Advertising Research Foundation's (ARF) print committee. She previously chaired the ARF Sunday Supplement sub-committee, and was VP of programming for the Media Research Club of Chicago.
Brands as Content Creators