Julie Bernard was appointed GVP, customer strategy and intelligence, loyalty and direct marketing in February 2009. She joined Macy’s Marketing in December 2007 as GVP, media and customer analytics after spending two years at XRoads Solutions Group, a boutique consultancy based in New York. Previously, she was SVP, business process design, retail systems and vendor relations at Saks Fifth Avenue Enterprises in New York.
In her current role, Bernard leads Macy’s overall customer strategy and analytics initiative, driving game-changing efforts to extend the value to the customer database well beyond traditional marketing use cases. She directs the development and continuous refinement of customer segments, insights, and associated marketing, merchandising, loyalty and service strategies. In this work, she partners with cross-functional executives throughout the corporation to empower Macy’s to be more consumer and customer-centric, augmenting existing decision-making practices with actionable customer insights and customer data-informed recommendations.
Bernard is a graduate of Hamilton College, graduating summa cum laude with a Bachelor of Arts degree in Government. Bernard sits on the board of directors for the Direct Marketing Association and participates in a variety of industry forums as a keynote speaker.
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