Dave Reed is Managing Director, EMEA at MediaMath, where he manages the company’s European, Middle East and African business.  Dave has been at MediaMath for six years, and previously held roles as Chief Information Officer and Senior Vice President, Strategic Solutions. During his time at MediaMath, Dave has managed the MediaMath engineering team, developed technical solutions and worked with MediaMath’s largest clients to advance their strategic marketing objectives.  

Prior to joining MediaMath, Dave was founder and president of Xonos, Inc., a software development firm specializing in eCommerce and web applications. He architected and developed systems and processes to optimize marketing and business operations for clients such as Motorola, AT&T and the NFL. 

Dave holds a B.A. from Yale University.

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Is physical set to become the new digital?

| Dave Reed

Smart cookie-free cross-channel marketing and a more robust approach to measuring engagement will define the market in 2016, argues Dave Reed, MediaMath's Managing Director - EMEA.