Erin Geoghegan is responsible for helping drive lead generation, brand awareness and client engagement initiatives for HookLogic. Geoghegan’s experience includes BtoB and BtoC cross-channel marketing, and her work is frequently featured in the media and on blog websites relating to email and digital marketing. Some of her most recent work includes The 2011 Digital Marketer: Benchmark and Trend Report, and Top Five Flash Sale Tips: Get ‘Em While They Last. Erin holds a B.A. degree in Marketing and Operations Management from the University of Delaware and is currently earning an M.B.A. in Marketing from the Zicklin School of Business at Baruch College.