Lisa Bradner leads Starcom's commerce and shopper practice, helping clients like Kraft integrate, connect, and drive media and sales. Prior to this role, Bradner worked for the MediaVest team, where she ran planning, analytics, and operations for Team Walmart. Before joining Starcom MediaVest Group, Bradner was at Interpublic Group's BPN, where she led its shopper research, analytics, and media practice. Her practice at BPN focused on driving shoppers into the store by leveraging insights from geospatial modeling and path-to-purchase research, as well as local and location-based media activation.
Bradner began her career in consumer marketing, first as a line marketer and later as an analyst. She has worked for Fortune 500 manufacturers, retailers, and marketers including Sears, American Express, Fortune Brands, and Time Inc.
As VP and principal analyst at Forrester Research, Bradner's research focus was on brand management, digital strategy, loyalty marketing, and shopper marketing. She worked with retail and CPG clients to help them integrate digital and social channels into the marketing mix. Bradner was a charter member of the Procter & Gamble Digital Advisory Board, and has been on the advisory boards of several mobile app start-ups.
A Chicago native, Bradner is a graduate of Yale University and holds an MBA from Northwestern University's Kellogg School of Management.
The Future of Shopping in a Cross-Channel World
The Moments of Truth