Randall Beard serves as global head of advertiser solutions for Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. Beard is responsible for helping clients build brand equity and ROI via improved advertising and media programs. His responsibilities are global and include the consumer packaged goods, technology, financial services, automotive, telecom, network and other sectors.
Prior to this role, Beard worked as the global EVP and general manager at Nielsen Advertiser Solutions, responsible for CPG. He has 25-plus years of global experience across CPG, financial services and high-touch service brands. He has a B.S. degree in marketing from the University of Tennessee and an MBA from the Darden School at the University of Virginia.
TV Everywhere: The New Video Era