Randy Shaffer is the West region sales director for Microsoft’s Advertising & Online Group, where he is focused on connecting brands with highly-engaged audiences across Xbox 360, Xbox LIVE, Windows 8, Windows phone, Xbox.com, MSN Games, Microsoft Game Studios and Games for Windows.
In his role at Microsoft, Shaffer has served some of the biggest brands in the auto, entertainment and game publishing industries including Toyota, Disney and Electronic Arts (EA). To promote Disney’s “Tron,” Shaffer helped Disney develop the world’s first Kinect-enabled advertisement. His work also includes campaigns for such prominent brands as Lexus, Honda, KIA, Nissan, Hyundai, Nike, Ubisoft, Sega, T-Mobile, Microsoft, Sony Pictures, Fox, Paramount, Lionsgate, and Procter & Gamble.
In addition to his passion for work, Shaffer is a gaming enthusiast with more than 45,000 Xbox achievements. In 2011, he was honored as one of 30 elite members of the Global Microsoft Next, a group selected by the president of Microsoft International as the next generation of Microsoft innovators.
Prior to Microsoft, Shaffer worked for advertising agencies Foote Cone Belding, RPA and Starcom Mediavest Group (SMG). A native of Southern California, Shaffer holds a B.A. in advertising account management from Chapman University in Orange County. When he is not working, Shaffer enjoys spending time with his wife and their newborn son.
TV Everywhere: The New Video Era