Erin McPherson leads the video business for the Yahoo Media Network, which is comprised of the U.S. consumer-facing media sites on Yahoo.com, including news, sports, finance, the entertainment sites and Yahoo’s new video destination, Yahoo Screen. McPherson oversees both licensed video and the development, production and distribution of original video content across the network. She has spent the last six years at Yahoo, during which she also oversaw the business development and partnerships team for the Yahoo Media Network.
Prior to joining Yahoo, McPherson was an entertainment attorney at Stone, Meyer, Genow, et al., a boutique law firm in Beverly Hills, Calif., where she represented a large number of individuals in the film and television industry, including Halle Berry, Kevin Spacey, Daniel Craig and others. She has over 15 years of experience in the media industry, including serving as in-house counsel and strategist for LivePlanet, a new media venture founded by Ben Affleck and Matt Damon, and Z.com, an internet startup backed by Idealab’s Bill Gross in partnership with entertainment management and production companies Brillstein-Grey (now Brillstein Entertainment) and 3 Arts. McPherson is a graduate of Middlebury College and Harvard Law School and resides in Los Angeles, Calif.
TV Everywhere: The New Video Era