Seneca Mudd is director of industry initiatives for the Interactive Advertising Bureau (IAB), the trade association for digital communications, where he oversees digital video, interactive television, networks & exchanges and multicultural affairs for the $25 billion industrial sector. His prior roles include business development executive posts at Yahoo and DoubleClick, after an investment banking career at J.P. Morgan Securities. Mudd is an MBA graduate from the Harvard Business School.

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iMedia Other Summit

TV Everywhere: The New Video Era

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