For nearly 30 years, Doug Austin has been studying the “art of observation” and filtering out the human truths. Whether digging for key consumer insights or preparing the next national retail promotion, it’s all about the ability to “hear and see” what others may not and asking the hard questions. Austin is the SVP of growth and innovation and leads product and brand innovation sessions for Marlin Network.
You would have to be very crusty not to be moved by Budweiser's magnificent Clydesdales trotting through the snow with a perfect Christmas tree in tow. Of course, beer is beer, but what...
How you roll out a new product is crucial to its survival. Here are ways to ensure consumers are aware and informed by the time your offering hits the market.