Erin Robbins O'Brien is the Head of Strategy for GinzaMetrics, an enterprise SEO platform. Erin has been working in strategy, business intelligence, and marketing for the past ten years for large organizations and startups. A fan of all things data-driven and analytical, Erin is always looking for ways to make marketing strategy measurable. When she's not working, Erin spends time with her bulldogs and a good beer.
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