Brad Fay is the chief operating officer of the Keller Fay Group, the award-winning word-of-mouth research company he co-founded with CEO Ed Keller. He is also the co-author of “The Face-to-Face Book,” published in May 2012 by Simon & Schuster.


In “The Face-to-Face Book,” the world’s pre-eminent word-of-mouth research experts demonstrate how in-person social networking, not just online social media, is essential to marketing success. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, L.L. Bean, MillerCoors, Procter & Gamble and Toyota.


Fay is the winner of the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word-of-mouth, including the 90 percent of word-of-mouth which occurs offline. In 2011, he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his master’s degree under Burns W. “Bud” Roper.


Prior to founding the Keller Fay Group, Fay served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs and Starch Communications. Fay is a cum laude graduate of Colby College in Waterville, Maine, and holds a master’s degree in political science from the University of Connecticut.

Summits Attended

iMedia Other Summit

TV Everywhere: The New Video Era

My Articles

Researching the Hooked Up Generation

| Brad Fay

Jack Myers' new book identifies a powerful generation born 1991 to 1995 and now in college. This is the "Hooked Up Generation," the first generation to grow up with the internet.