Jeanne Hanahan is the department head for the in-house media group creating a vision and roadmap for Mattel’s investment. Hanahan has positioned Mattel as an innovator by executing some of the industry's first iTV channels, TV app, addressable TV and mobile campaigns. The changing landscape for Moms, kids and families and new ways to reach, engage and measure are continually being explored, tested and lead by the media group.

Summits Attended

iMedia Other Summit

TV Everywhere: The New Video Era