Marc Vermut is VP, Strategist for MarketShare leading projects for key Technology and Retail clients, as well as authoring thought leadership including white papers on marketing effectiveness across media. He brings with him fourteen years of relevant work experience including strategy and financial advisory work for senior management at a variety of Media and Entertainment ventures including Control Room, Live Earth, Participant Productions and Twentieth Century Fox, serving as CFO for Maverick Films. Marc began his career at PricewaterhouseCoopers, where he advised on M&A and corporate finance transactions in Telecommunications, Technology and Entertainment. Vermut holds a B.S. in Economics from the Wharton School at the University of Pennsylvania and an MBA from the UCLA Anderson School of Management. 


Summits Attended

iMedia Other Summit

TV Everywhere: The New Video Era

My Articles

How to convince your client the CTR is dead

| Marc Vermut

Most marketers are sick to death of having to achieve a high click-through rate when they know it's a useless metric. Here's a three-step guide to convincing your client that the CTR is...